Media influences peoples decisions depending on how things are worded.
Story, and image done by Krystin Edgerton
School is coming to an end and I will be graduating in June with a journalism diploma. I will become part of an industry which most of society blames image, insecurities, and judgmental issues on. That’s a tough world to enter.
We deliver information, whether it is done through newspapers, on television, on radio or in magazines. We (journalists) are solely here to provide non-biased information to you. However if we lay something out in a magazine the wrong way it can change the way readers view things. If we change our tone on radio during a segment listeners might take the information differently. If we use too many words or not enough in an article, it can change the way people feel about the topic. The list goes on and then we start rethinking what we have said or written. It’s a lot of pressure passing along information to others without putting your own opinion or perspective on things.
A journalist’s job is to inform people. However, journalists can cast a negative view on a topic when doing that. For example, Madonna’s boyfriend of two years recently proposed to her. Instead of the media being supportive of the potential marriage they took a different view: negativity. They emphasized that Madonna’s boyfriend was only 24 years old making there age gap of 29 years a major issue. This got people talking and thinking these actions were wrong. When, in all honestly, there is nothing wrong with it. As long as they are happy who are we to judge their love?
This is one recent incident where journalists approached a topic negatively resulting in people gossiping and looking down on the relationship. That negativity will now be passed down to everyday people. Anyone who is currently in a relationship where an age gap is present will now worry what other people think about them and their partner. When after all a number is just that, a number!
Could this be the start of another issue like physical appearance? I think it has that potential.
With the rising popularity of iPods, cellphones, burned CDs and other portable music sources, traditional radio must be dying…right? Not quite, according to The Riot Radio station manager Iain McPherson.
“I think traditional radio has lost a lot of listeners amongst youth. It’s an older demographic that’s in place and I think radio will probably always have a place for itself because it’s a very local medium, so it’s a way in which people connect,” he said.“I don’t think it’s going away. I think it’s changing and I think it has challenges and it’s being challenged to change.”
McPherson says the main challenge for radio is to provide interesting content. Just having good music isn’t enough since everyone else can access that same music through other sources.
“When you generate original content that is compelling, listeners will be drawn to it because that’s the only place they’re going to be able to get it,” he said. “You can go and throw your iPod on and get all your favourite Lady Gaga tunes and not have to sit through all the other tracks you don’t want to hear on radio, so that’s why iPods have attracted so many people for the music choices.”
The Riot is not a traditional radio station since it can only be heard online via theriotradio.com. The content, according to McPherson, is geared towards specific listeners depending on the show and not stuff you’d find on regular radio. As far as tunes go, The Riot tries to have unique selections by allowing students to play what they want to hear.
While our generation may be listening to pre-selected playlists more often, radio is still reaching a specific audience. As with other media, such as television, it’s just adapting to change.
The Riot campus radio will be the “Student Voice” on campus and beyond.
The sign that hangs outside the Riot Studio in the Cafeteria
This is the mandate of Durham College’s Riot Radio.
The station is currently running out of the Marketplace cafeteria and has been around since 2003 when it was called The FreQuency or The FreQ.
After some issues with copyright with the name The FreQuency in 2003, the station decided to change its name to The Riot Radio.
This led the station staff to call out to the student population for help in the form of submitting names and then voting.
According to the station’s website located at http://theriotradio.com, the station is a communication and marketing tool for the Athletic department, the Student Association, Career and Employment services, health and wellness, and many more areas of the college.
The Riot Radio hosts topics ranging from music, talk programs including band interviews, PSAs, and campus news,weather and sports, which is often provided through the third-year journalism students during the weekly program called DC News.
The Riot is a good place for students looking to get into a career in radio broadcasting as it provides a hands-on experience into working with others and members of the community to produce good local programming.
One such student is Paul Morris, who started at the college taking General Arts & Science and is now in his first year of the Police Foundations program at Durham College. He has been with the Riot for two years and thinks he has gained a lot from his time there.
The station has also given opportunities for local bands to promote themselves free of charge which they might not otherwise get to do on mainstream stations as they often do not have a lot of money to promote themselves.
As to the future of the Riot Radio, Station Manager Iain MacPherson says he sees a bright future ahead, and he sees it heading in the direction of being a station that not only provides audio but also using video sent out from the studio so that users can see and hear the DJs as they run their show.
So for those of you that listen to The Riot, stay tuned as there are many changes on the horizon.